"Sunday's Coming": An Analysis

5-17-2010

If you are at all plugged-in to the evangelical twitterverse or blogosphere, you’ve likely been bombarded by links to the unavoidable video, “Sunday’s Coming,” produced by North Point Church. If you haven’t seen it, watch it here now.

The video, which launched a buzzword (“Contemporvant”), cleverly capitalizes on the recent fervor for evangelical self-parody (see the massive success of Stuff Christians Like, for e.g.) and conveniently resulted in exactly the sort of viral buzz promotion for North Point that its creators doubtless intended. That’s all well and good, but what are we to make of the whole thing?

Read my full analysis over at my blog